The primary aim of a website is to deliver rich content and correct information to its audience so as to capture his/her imagination and creating a video is probably the best thing to do it. Several people make videos and just upload it to a video sharing website hoping that people will find it. Video SEO is generally an unexplored field although it can catapult your SERP rankings greatly if carried out the right way.
Usually the video results that show up for a particular keyword are not directly related to the content being searched for, the search engine picks up a video that is closely related to it, not something that has been optimized for that keyword. Remember search engines don’t crawl videos they crawl the metadata and index videos. Meta data of a video may include the title of the video, alternative title, tags, description and other data. Search engines are capable of reading this data so it is imperative that you optimize the meta data of your video.
Optimizing a video’s meta tags and description and aligning it to match a particular keyword related to the video will surely help and increase the chances of the video getting indexed by search engine crawlers. Another good way to make sure that your video comes up in relevant searches is to upload transcripts of the video. Transcripts are normal texts and are easily indexed by search engines.
Videos are becoming important, millions of people share and view videos on sites like You Tube, Vimeo, Metacafe, Veoh and others daily. Moreover with handheld devices becoming popular nowadays almost anyone can access the internet and stream videos. It is, therefore, not only essential to have high-quality videos but also important to optimize it. What use is a video if people don’t watch it? It is also necessary to notice metrics like number of hits for a video, ratings of the video and comments to determine if the video is creating any impact at all. You will also need to watch if the video has high ‘shareability’ i.e. the number of people sharing or recommending the video to others as it popularity will directly affect the ranking.
Video optimization or video SEO is gaining importance and is proving to be a significant tool in search engine optimization (SEO).
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